Logró una tasa de clics de 0.09% generando una cantidad de nuevas ventas
En el primer mes de actividad, el costo por acción se redujo en un 20%
Retorno de la inversión del 272%
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To avoid attacking existing visitors.
A dynamically innovative set of digital media that allows users to be redirected based on the tour they last viewed and spent most of their time viewing. This was done by introducing a contextual campaign to increase reach by showing potential audiences the current and most popular tour. On top of that, we apply user-specific lifetime and daily rate limits to prevent overexposure.
We have achieved a click-through rate (CTR) of 0.09%, which generated a number of new sales. In the campaign's inaugural month, cost per action (CPA) was reduced by 20%, exceeding the customer's target. In February 2013, post-click revenue (generated by both the dynamic redirect and the prospecting campaign) produced a return on investment (ROI) of 272%.
20% Less CPA
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or email away and that we will receive the same level of care they always provide, making us feel like we are their top priority. "
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